Could J. Cole Be PUMA's Next Brand Ambassador?

Known for rocking Air Jordan 1s, it looks like J. Cole could be changing his allegiance by joining Rihanna and Selena Gomez as the next ambassador for PUMA. In a photo posted by brand endorser Usain Bolt captioned "Puma Family", the "Middle Child"; rapper can be seen standing with just some of the German giant's celebrity roster rocking a pair of high top PUMA kicks.

To add to this, the Senior Marketing Manager of PUMA Clyde “Sneakerbox Clyde” Edwards also teased Cole's involvement by tweeting "The ROC is in the building."; which likely refers to Jay-Z's Roc Nation label which is also a long-time collaborator with PUMA.

At this moment in time, pretty much nothing else is known about the J. Cole x PUMA collaboration, so be sure to keep it locked at The Sole Supplier for more news as it develops! What do you think of this news? Are you surprised? Let us know, and while you're here, check out the full PUMA sneaker range!