Dickies Set to Open Its First Ever Standalone European Store in London

After marking its centennial anniversary earlier this year, it seems Dickies is set to continue with the celebrations. For years now, London's fashion scene has embraced Dickies in all of its workwear glory, and the brand is now repaying the favour by opening its first standalone European store in the city.

The store itself will open on Carnaby Street, a central location part of London's iconic Soho district. Known for its numerous fashion boutiques, Soho will now play host to Dickies and the brand's full work-inspired assortment of clothing. The store itself will feature both menswear and womenswear pieces, with key styles and fresh collections both on offer.

Speaking on the announcement, Giuseppe Lapenta, EMEA Senior Marketing Manager at Dickies noted “Carnaby Street is an iconic retail destination in London and the perfect location for Dickies to reveal our first-ever standalone flagship store in Europe," and “We are looking forward to getting closer to our community and showcasing our full brand merchandising proposition. The store will also serve as a physical space for customers to connect with the brand through unique programming, including experiences and workshops, rooted in our brand DNA."

For those looking to visit the Dickies Carnaby Street location, it will open on the 1st of October and is located at the following address - Dickies, 35 Carnaby St, Carnaby, London W1F 7DF. In other fashion news, London and New York tie the knot with this Palace x Engineered Garments release.