It's the birthplace of Odell Beckham Jr. that provides the inspiration for the Nike Air Max 720 OBJ "White Canyon Gold". Otherwise known as the "Alumni", it's the state colours of purple and gold which celebrates Odell's formative years and the great state of Louisiana.

The shoe itself is designed in the signature colours of the LSU Tigers. Presented in gold, purple and white, this Nike Air Max 720 OBJ sneaker is fitted with a futuristic AIR unit that delivers on comfort and nods to the nostalgic styles of the ‘90s. An essential addition to the collections of sneakerheads and American-football fans alike, if it’s good enough for Odell Beckham Junior, it’s good enough for us!

Seeing the year off in style, this pair of OBJ x Nike Air Max 720 makes more of a statement than the triple-black iteration released in September but delivers slightly more wearability than June’s multicoloured pair. A silhouette that’s as functional as it is stylish, tomorrow’s OBJ x Nike launch is a certified must cop.

Although Sneaker Politics will be exclusively selling the Nike Air Max 720 OBJ “Alumni” stateside, you’ll be able to get your hands on a pair via the Nike SNEAKRS app from 8am, 28th December. Keep it locked into The Sole Supplier for more updates on this release and more Nike restocks.