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Having recently opened the doors to its newest store in Manchester, retailer END. Clothing is continuing to take the fashion world by storm as it shifts its focus onto yet another new location. Continuing to serve the sneaker and streetwear communities, END.’s newest venture has managed to widen its offering even more, as the new Newcastle-based unit becomes its first-ever dedicated womenswear store.
Occupying the platform’s former residence on Grainger Street, the revamped store provides the perfect backdrop to END.’s curated range of womenswear. Spanning sneakers, streetwear, luxury and lifestyle products, the store marks the start of a new journey for END.’s female customers and sets the perfect example for other retailers that should be looking to follow suit.
As with its other locations, END. is looking to push the boundaries of what retail should be, opening the store up to also become a platform for community and cultural events and talks that shine a spotlight on women within the scene.
Speaking on the store’s opening, womenswear buyer Rebecca Osei-Baidoo said: “Women have always shopped at END. for the best menswear, adopting it and making it their own. With the opening of END. Women’s, we wanted to service our female customers and their unique style of dressing with authenticity. Staying true to who we are, END. Women’s actively engages with our existing consumer, giving her a broader offering to seamlessly shop, and championing the way women are really dressing out in the world.”
END. Women’s is now open and can be found at 133-137 Grainger Street, Newcastle Upon Tyne, NE1 5EA, but the entire women's selection can also be found online at END. Clothing.
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