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No, these aren't stills from another trailer for Dune: Part Two. This is, in fact, Fear of God Athletics. It's been nearly three years since adidas said, "Welcome to the family, Jerry," and needless to say, it's been quite the wait for many of us. Now, as 2023 draws to a close, we've got our first official look at Fear of God Athletics, and we're not sure if it's what we expected.
Unlike the yellow and blue courtside hoodie spotted in 2021, this Fear of God Athletics collection looks more suited to a runway more so than actual athletic pursuits. Crisp lines, oversized silhouettes, and pleats arrive in abundance, each dressed in the usual range of neutral and muted hues.
In line with this being the "third pillar" of Fear of God, a 3-lined signature appears on the centre of sweatshirts and more. Elsewhere, an adidas text imprint can be seen, reinforcing the collaborative aspect of the range. It's simple enough to draw parallels between this collection and the YEEZY releases of old, but that's not surprising when you consider that Lorenzo was, at one point, one of Ye's in-house stylists.
For those interested, the inaugural Fear of God Athletics collection will be released on the 3rd of December via Fear of God's website and adidas CONFIRMED. Up next, Supreme x The North Face Blaze it for Fall 2023.
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