Fear of God x adidas: What We Know So Far

When Jerry Lorenzo ended his partnership with Nike in 2020 to start a new venture with adidas, fans speculated as to what his take on the Three Stripes brand could look like. In reality, the move meant that Lorenzo would be heading up only a couple of creative ventures. The first would be to lead the creative strategy for adidas Basketball, and the second would allow him to build out his Fear of God athletics line. Whilst the latter took a while to emerge into anything tangible, Lorenzo finally previewed the first piece of the collab as he sat courtside at a game in December 2021. And now, the designer has set up a fully immersive experience to preview some exclusive Fear of God Athletics x adidas merch at the Innersect space in Shanghai, from the 15th – 23rd January.

Taking to Instagram to share some previews, Lorenzo said that the clothing on display was designed to leak the trademark of the upcoming collection, but the pieces shown were just exclusive merchandise. The caption read:

“Excited to share imagery and motion of the Fear of God Athletics immersive space and exclusive merchandise revealed at Innersect in shanghai… the new pieces leak our new trademark from the upcoming Fear of God x adidas collection that arrives later this year… the collective insignia of the two brand hallmarks celebrates the modernity of the Fear of God luxury house and the rich history of adidas…. the adidas logo used in the new collaborative badge was featured by the performance house from 1950 to 1971, arguably its most dominant and defining era…”

He later stated: "these pieces are NOT part of the athletics collection coming later this year. they are exclusive merch pieces for the exhibition that reveal our collective trademark."

More info regarding the collection and a global launch is yet to be revealed by both brands. In the meantime, be sure to keep it locked for more info and images as they come in, as we’ll be the first to let you know more!

Up next, Lorenzo has launched an exclusive Fear of God ESSENTIALS capsule with Mr. Porter.