Just hours before the Super Bowl LIV‘s Halftime Show, J Balvin took to Instagram to unveil his upcoming collaboration with Nike. Unlike anything that we've ever seen before, the J Balvin x Air Jordan 1 is sure to turn heads, inspired by the Latino artist's own eccentric style and fashion sense.

Decked out in a rainbow gradient that makes its way from heel to toe, the reggaeton singer's first Jumpman collab is crafted from a denim-like material, with jagged edges at every seam for a head-turning aesthetic.

A multi-coloured Swoosh shoots across the lateral and medial side panels, while Balvin's signature Happy Face logo graces the heel of each shoe. You'll also find the classic winged basketball motif adorning the ankle too, finalising the AJ1.

Whether the J Balvin x Air Jordan 1 will ever get a general release remains to be seen, but one thing that is for sure is that we'll be the first to let you know! What do you think of this unexpected collaboration? Tell us what's on your mind, and in related news, a Travis Scott x Air Jordan 5 "Cactus Jack" could be in the works!