Just check out both the London and Paris stores, and it will soon become clear that the brand is familiar with the concept of ‘less is more’. Taking that mindset into projects with the likes of adidas is another thing altogether, especially when the Megaride is the canvas of choice.

Having debuted in 2005, you would be forgiven for thinking the Megaride was adidas’ latest addition to the library and not a 20-year-old retro. Fused panelling, a set of rope laces and a spring loaded cushioning system are all markers of today’s footwear favourites, so the model is well within its rites to be sat on the shelf in 2026.