From Family Feud to Footwear Icons: Adidas v Puma Drops on Disney+ Next Week

Two rival brands. One explosive family feud. And now, the untold story behind it all is coming to your screen. Sneaker Wars: Adidas V Puma drops 24 September 2025 on Disney+ in the UK and Ireland, charting the rise of two sportswear empires that rose from a brotherly bust-up in a small German town.

This new three-part docuseries goes deeper than the logos and legendary drops, unpacking how Adi and Rudi Dassler’s split fuelled a rivalry that would reshape sport, streetwear and sneaker culture for generations.

The first trailer dropped yesterday and it showcases some of the biggest names in the history of these two iconic brands. From David Beckham to Usain Bolt, Run-DMC to Winnie Harlow, and you may even spot a familiar face from The Sole Supplier making a cameo in the full series.

Featuring a mix of brand insiders and sneaker experts, the series explores how this rivalry evolved from pitch-side innovation to global style domination. More than just corporate drama, Sneaker Wars dives into how two rival brands helped shape the worlds of sport, fashion, and identity. It’s a history lesson, hype check, and cultural commentary all rolled into one.

Whether you’re a seasoned sneakerhead looking for a deep dive into the heritage behind these brands or just after a gripping new watch with exclusive storytelling, this one’s a no-brainer. Find out more here.