Global Launch of the Story mfg. x ASICS GEL-Venture 6 Set for 18th April

Since 2013, London based husband and wife team Story mfg. has been changing the game when it comes to combining style and sustainability. Known for their conscious approach to fashion, the brand has garnered global acclaim. Now, they're stepping further into the spotlight with their most exciting collaboration yet, partnering with ASICS on two eye catching styles of the GEL-Venture 6.

Just in time for picnic season, Story mfg. is unveiling its gingham inspired ASICS collaboration. First teased nearly a year ago, this partnership between the British indie label and Japan’s leading sneaker powerhouse is set to launch this April.

This collab gives the GEL-Venture 6 a runway ready makeover, serving up two bold colourways: “Reddish Brown” and “Violet Quartz.” Double laces further enhance the design, while glossy panels on the forefoot, side profiles, and tongue add a polished touch to the otherwise playful aesthetic. Staying true to the brand’s ethos, founders Saeed and Katy Al Rubeyi opted for tonal midsoles, ensuring the vibrant upper remains the focal point, seamlessly tying into the rest of Story mfg.'s spring lineup.

Take a closer look at the Story mfg. GEL-Venture 6 capsule below. Pairs were initially released in London at a community focused quilt making event at 19 Hanbury Street from 11th to 12th April. A global release on ASICS.com is happening Friday, 18th April. Don’t forget to hit the bell icon so you don’t miss out on grabbing a pair of these thoughtfully crafted sneakers!