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It may be Nike Air Max Day, but why would that stop adidas from coming out with a new drop? This time with Hartcopy for two new iterations of the BW Army.
Hartcopy©
£110.00
The sneaker publication and archive has linked up again with adidas – as part of the brand’s Consortium collection – for two new colourways of the most premium BW Army to date. The collab brings a wearable, everyday silhouette in two versatile tones: black and muted grey, with Hartcopy’s signature “Typo” red stitch on the side. The shoe is leather lined on the upper and features a thick foam tongue for extra comfort (compared to the standard BW Army).
This isn’t the first collaboration between Hartcopy and adidas – the footwear platform has previously worked with Three Stripes on a clean white version of the BW Army, and most recently came out with a red polka dot take on the Adizero Evo SL running silhouette.
“I wore the original BW Army we made every day for more than two years,” Hartcopy founder Sam Le Roy said on an Instagram post. “We made the best quality execution of BW Army that adidas offers, at a price lower than the brand’s own inline.”
The shoe dropped today – retailing for £113 – you can cop at hartcopy.store, and there’s a wider global release coming soon.
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