Here’s Why You Won’t Be Copping This Air Jordan 1 Colourway

From Off-White partnerships to Travis Scott collabs, there are quite a few Air Jordan 1 colourways that are pretty hard to cop. That said, Nike has just unveiled a colourway that trumps them all.

Behind every single shoe, there are dozens, if not hundreds more who work below the surface and fail to get the credit they deserve, so in order to give back to these creators, Jordan Brand has unveiled an AJ1 colourway that has been gifted only to the team's designers.

Calling upon the colour blocking of the famed Air Jordan 1 'Black Toe', its toe and midfoot overlays boast a crisp black hue while its heel opts for a gradient pattern starting with pink at its base and climbing up its sidewall to a crisp purple hue to match its bold outsole.

To round it all off, a special set of insoles that include each and every member of the design team's name listed in small text. Let us know what you think down in the comments below, and be sure to take your first look at the fragment design x Air Jordan 1 'Black Toe'!

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