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After getting a first look back in January, the BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’ is finally here! Arguably one of the most unique NMD Human Race colourways to date, this marks the fourth Billionaire Boys Club collab since 2017’s highly coveted ‘Cotton Candy‘ release.


april placement

Featuring a blue and black ‘Digijack‘ pattern throughout its Primeknit upper, “HEART” and “MIND” text is embroidered across the vamps, conforming with Skateboard P’s usual aesthetic that we all know and love. Expected to be a pretty tough cop, here’s how you can get a WIN when these drop on Thursday, May 2nd at 11pm over at adidas UK!


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Follow us on Twitter

If you want to guarantee a W for the BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’, make sure to follow us on Twitter, both on our main @thesolesupplier account and our @thesolerestocks account. The first one will keep you up-to-date with any relevant news or release info, while the second will provide you with direct links to adidas UK when they launch at 11pm tonight. Don’t forget to turn on notifications too so you don’t miss out on anything!

Sign up for an account

While adidas UK will let you buy the BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’ with a guest account, it’s best to have a full account signed up and ready to rock. Make sure that your name, address, and payment details are up-to-date, and that your method of payment hasn’t expired. Better yet, ring up your bank to let them know that it’s definitely you who’s making the transaction so they don’t put it on hold and potentially cancel it.


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Get to the queue early

The BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’ is set to release at adidas UK at 11pm tonight, and while you’ll probably still be awake, it’s best to get to the queue at least fifteen minutes early if you want a W. While this may sound quite redundant, this will give you time to make any final preparations like checking your card details and making sure nothing is running in the background while you cop, which may potentially affect your internet speed.

Missed out?

If for whatever reason you missed out on the BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’ at adidas UK, don’t worry, as we’ve got your back. As we mentioned in the first point, be sure to follow our @thesolerestocks account for any potential restocks that may pop up. This happens very often with unclaimed pairs or cancelled transactions, so if you’re desperate for a win, keep it locked on your phone for any notifications!

Set to hit shelves on Thursday, May 2nd at 11pm over at adidas UK, let us know if you’ll be grabbing the BBC x Pharrell x adidas NMD Hu ‘Blue Plaid’ for your collection, and while you’re here, be sure to take a look at the full adidas sneaker range!


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