There's no doubt that Nike is changing the game for female sneakerheads.
Following the brand's powerful women's exclusive ranges including the '1 Reimagined' and the 'Season of Her' Air Jordan 1, Nike have announced the launch of a revolutionary sneaker platform dedicated solely to girls.
Continuing to champion the 'Force Is Female' slogan, Nike unveiled their new Unlaced initiative at Paris Fashion Week, describing the movement as 'a fantasy sneaker destination for women.'
Nike are aiming to redefine the future of footwear and transform the male-dominated sneaker community with increased inclusivity.
Arriving on both digital platforms and in-store, Nike Unlaced will offer an expanded range of sizes, meaning that a range of sought after collaborations will finally be available for smaller feet.
First up is to get the Unlaced treatment is the highly anticipated Off-White x Jordan 1, which is arriving in women's sizes for the first time ever.
Nike will also be giving girls the opportunity to personalise their kicks and offer VIP member experiences, including same-day delivery and exclusive hours.
If you're a fan of women's exclusive collections, Nike Unlaced is promising more fashion-forward releases and collaborations designed specifically for female sneaker enthusiasts.
Nike Unlaced is scheduled to launch this summer and we officially can't wait!
Make sure to stay tuned to The Sole Women's for more updates on this exciting new platform.
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