JD Sports has linked up with Asics for the ultimate pop-up. The two brands are bringing us high energy with Asics House, a new immersive concept space that celebrates the cross-over between style, sound and wellness, inviting the community down to get together and explore culture through different art forms like music, movement and design.

Just a stone’s throw away from the JD store in Soho, Asics House on Greek Street has transformed the space into the most insane creative hub with interactive workshops, goodies and, best of all, straight up good vibes throughout this weekend. 

Last night, Balamii hosted a launch party at the space. The DJs on the decks brought the tunes while Japanese-inspired cocktails – which nodded to Asics’ Japanese heritage – were flowing through the night. 

Today, you can head down to the pop-up on Greek Street to customise your sneakers with MattB Customs, get a tooth gem with Chai Beauty, and take a coffee or matcha break at the Dead Good Coffee station. There’s also a listening lounge and a Polaroid wall. It’s open until 6pm, and you don’t even need a ticket – you can just take your friends and go hang out. 

To wind down, after this big weekend, Asics House will transform into a mini wellness retreat for Sunday, with the Rogue Room wellness collective taking over the space with reset sessions and sound baths. 

Head down to the Asics House pop-up this weekend at the Black & White Shop, 59 Greek Street, Soho, W1D 3DZ today – it’s open from 11am until 6pm.