The French outdoor brand is cementing its status as a streetwear classic, evolving from its high-performance mountain gear status with fashion collabs (such as MM6) and now tapping into K-pop with Jisoo fronting the brand. The Blackpink member has previously served as an ambassador for Dior, Cartier and Alo. 

And this linkup makes perfect sense – having grown up near the mountains in South Korea, Jisoo has always considered the great outdoors as part of her life. “Spending time outside continues to bring me a sense of freedom and grounding,” said Jisoo on her new Salomon ventures. “What I value in Salomon is the balance between functionality, movement and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life.” 

Salomon global VP of product and experience Kristof Cavazzana said: “Jisoo represents a generation embracing openness, curiosity and fluidity between sport and fashion. Her perspective and global influence resonate with how Salomon continues to evolve today, bringing mountain heritage, outdoor lifestyle and style into broader cultural conversations.”

In the image released, Jisoo seems to be wearing the Salomon XT-Whisper Embroidery in the Aspargus Green/Cream/Nectarine colourway (we think). The announcement hasn’t mentioned what Jisoo will be repping or working on, but there’s definitely exciting drops coming soon.