JJJJound's Debut New Balance 993 Collab Lives Up to the Hype

Late last year, sneakerheads started buzzing about the JJJJound x New Balance 993 collab, and for good reason. Not only was this yet another fire team up between JJJJound and New Balance, but it also marked the Montreal brand’s first crack at the iconic 993 silhouette. At first, rumours pointed to a single colourway, but the plot thickened with the surprise drop of two versions. Double the kicks, double the hype.

In New Balance's legendary 99X family, the 993 has always been the quiet sibling; overshadowed but never outdone. Well, not anymore. This season, the Boston sneaker powerhouse is finally giving the 993 its well deserved moment in the spotlight.

Both versions flex a clean 'Military Urban Grey' mesh base with premium pigskin suede overlays. One pair sticks to the iconic New Balance grey with bold black accents, while the other spices things up with an olive green twist and eye catching ‘Agora’ details. Step aside, siblings! The 993 is ready to steal the show.

The end result is a pair of classic New Balance sneaker, but with a bit extra. The iconic stitched "N" logo holds it down on the sides, while the chunky midsole, powered by Abzorb cushioning, keeps your feet feeling like they’re walking on clouds.

JJJJound’s subtle serif branding sneaks onto the heel for that low key entry, and the “Made in USA” tag on the tongue reminds everyone these kicks come with heritage.

The JJJJound x New Balance 993 ‘Military Urban Grey' is slated to drop this spring. Expect it to be available through JJJJound, New Balance, and select retailers worldwide, with a price tag of approximately £210 per pair. Keep your eyes peeled, and if you can't then just hit the 'Notify me' button above and we'll do that for you!