After announcing the unexpected YEEZY x Gap collaboration last week, Kanye West has now kicked off the ten-year partnership with a fully redesigned store in Chicago. Enveloping the flagship at the corner of Michigan and Ohio with a building-sized shroud, it looks like the power duo may already be getting to work.
The front side of the building is adorned with a handwritten letter, while the left side features the now-iconic YZY x Gap logo that plays around with the American retailer's iconic blue square.
“Thank God. Hi Chicago it’s Ye. This is the Gap store I used to shop at when I would drive my Nissan from the Southside. So blessed. I thank God and I am so humbled at the opportunity to serve. I put my heart into the color palette and every detail. I love Tron the original. Do you like stuff. I don’t know what to do with my hands. Love YEEZY”
While the message itself is somewhat cryptic, it indicates that Ye used to shop in this exact store back in the day. It also hints that he'll be redesigning everything about the store down to the colour palette, and for some odd reason, he references the original Tron film from 1982.
At this moment in time, pretty much nothing else is known about the YEEZY x Gap collaboration, though we know that it'll comprise of "modern, elevated basics for men, women and kids at an accessible price point". Let us know what you think of this partnership, and while you're here, take your first look at the Yeezy Boost 380 Fall/Winter 2020 line-up!