Kanye's Latest "Heaven and Hell" Video Serves as the Ideal Yeezy x GAP Commercial

We're only eleven days into 2022, and already it seems like Kanye West is starting to make waves. Following the announcement of the groundbreaking Yeezy x GAP x Balenciaga collaboration, Ye is back with a music video for his song "Heaven and Hell", a piece that partly serves as a visual advertisement for the black rendition of the "perfect hoodie".

In the video itself, we see an artful range of moving imagery accompanied by a trope of figures decked out in the Yeezy x GAP hoodies. The song, "Heaven and Hell" is part of Kanye's latest studio album DONDA, an album that had a vice-grip-like effect over fans of the rapper back in the summer of 2021.

For those unfamiliar with the Yeezy x GAP "Perfect Hoodie", the piece was first launched back in September in six colours. Each hoodie is formed from double layer cotton and sports a very oversized fit for both comfort and style. If you're looking to cop the hoodie, you can find it over on the Yeezy x GAP website, but make sure to check out the new video below also for a preview. In related news, Netflix's Kanye West documentary 'JEEN-YUHS' finally has a release date.