Kick Off Pride Month With The Nike Air Max 720 'Be True'

Kick off LGBT Pride Month with the brand new Nike Air Max 720 'Be True'! Celebrating love in all its forms, this AM720 is part of the Swoosh's 'Be True' collection, and you definitely need a pair in your sneaker rotation right now!

The first thing you'll notice about the Air Max 720 'Be True' is its crazy engineered mesh upper that's painted in all the colours of the rainbow. Paying homage to Gilbert Baker's iconic rainbow flag that debuted over forty years ago back in 1978, you'll even find the American artist's signature etched into the chunky Air midsole, which is actually made from over 75% recycled manufacturing waste. To round off the design, "airmax"; branding hits the tongue, while "BE TRUE"; graces the heel pull tabs, completing the timeless look.

Whether you're a LGBT activist or a sneakerhead who likes fire sneakers, the Nike Air Max 720 'Be True' is the perfect pair to add to your daily rotation. Available now, let us know if you'll be copping, and while you're here, take a look at the full Nike sneaker range!