While this is an enormous moment for the On brand, it is equally a heavy blow for Nike, who has just arguably lost its biggest athlete. However, with On wanting to establish itself in football, there are only a select few footballers today that have the same impact as Mbappé.

Having the french star as a global ambassador, alongside Thierry Henry as Director of Football and ambassador Sydney Schertenleib, this is an attacking 3 we definitely wouldn’t want to come up against, even off the pitch.

“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” says Kylian Mbappé. This move certainly ups the ante too, as On’s desire to shake up the beautiful game is clear. And, with a host of new tech in its arsenal (pardon the pun), the Swiss brand is poised to do so.

According to the brand, “On is now applying the [LightSpray™] technology to the specific demands of elite football. The development process will be athlete-led from the outset…The ambition is to rethink what football product can be: exceptionally lightweight, precise, and close to the athlete like a second skin.”

Imagine Mbappé tearing across the pitch with a pair of LightSpray boots laced to his feet, he’d be even more of a nightmare for the back four than ever. You won’t get players sizing down in football boots anymore when they’ve got a custom spray upper attached to their feet.

As for what’s next, we are expecting to see some wild feature campaigns from this. Oh, and if you see a local team in your power league kitted out in some On boots, try not to get smoked cause you might just end up featuring in On’s next viral campaign.