The Kith founder took to Instagram to tease what could be the biggest collab of the year, fusing elevated streetwear with a monumental football aesthetic. The project brings more than clothing – it’s a milestone for everyone involved – celebrating Messi’s 20th anniversary of his debut World Cup appearance back in 2006, which also coincides with Kith’s 15th birthday. Fieg and Messi worked extensively with adidas over the course of a year.

The collection introduces Argentina-inspired jerseys, paying homage to the legend that is Messi and the different eras of his massive career. Some jerseys show off the No. 19, referencing his early days, while some others take on the No. 10 which brought Messi his World Cup-winning legacy and the moniker of greatest player of all time. The kits features both the Kith and the adidas branding, along with Messi’s personal “M” logo. 

But, the trio doesn’t stop there. The imagery that Fieg posted on his socials tease for upcoming shoes (both football boots and lifestyle), T-shirts, bags – a generally extensive collection of apparel, shoes and accessories.

“Working on this collection is a dream I never thought possible,” Fieg said on an Instagram post. “Kith entered the football space in 2017 with our first adidas collection. Since then we have released five collections, all leading us to this one… working with the greatest player to ever live, Lionel Messi.”