Lorenz.OG Hits Soho with the New Balance 860v2 ‘DUSK’

Lorenzo G. Federici, known as @LORENZ.OG, has cemented his place as one of the sneaker industry’s most innovative designers. His unique ability to blur the lines between art and footwear has made his creations a must have for sneakerheads worldwide. And this January, he’s back with yet another showstopper: the hand dyed New Balance 860v2 ‘DUSK.’

With its bold Y2K inspired gradient design and a highly anticipated golden ticket launch in Soho, this exclusive release is set to dominate the sneaker scene once again. Here’s everything you need to know about this exciting drop and how to score your pair.

Known for his hand dyed “Patented Colorschemes ®,” Federici has left an indelible mark on some of the most iconic footwear collaborations in recent years. From the COMME des GARÇONS x Nike Air Max 95 to the Off-White x Air Jordan 5, his work consistently redefines sneaker culture.

The New Balance 860v2 ‘DUSK’ is no exception. Inspired by the vibrant hues of London’s evening skies, the ‘DUSK’ colourway flows from yellow to orange, pink, and purple, all layered against a striking metallic silver upper. This playful gradient design perfectly captures Federici’s signature aesthetic, blending with New Balance’s rich high performance heritage.

But wait, there's more! The ‘DUSK’ colourway is a stunning visual story, with each shade meticulously hand dyed to evoke the magical hues of twilight. No two pairs are exactly the same, making each one a true “one of a kind.” The shimmering silver base adds a futuristic feel to the design, creating a perfect balance between retro Y2K styling and a contemporary minimalism.

Nearly a year ago, Federici shook up Soho with the golden ticket launch of his famed Air Max 95 pack, ‘DUSK & VOLCANO.’ Fans scrambled to secure their pairs, with Lime Bikes peddling through the streets adding to the chaos and excitement.

This January, he’s bringing that same electric energy back to Soho with the ‘DUSK’ New Balance 860v2 launch. The coveted golden ticket system returns, ensuring that the distribution of these highly limited sneakers is just as creative as their design.

Here’s how it works:

Set your alarms and brace yourself! This drop is hotter than your morning coffee, and you definitely don’t want to snooze on it.