Meet Jenni Lee: Brand Builder And Street Style Savvy New Yorker

Strolling through the streets of New York City, Brand Builder Jenni Lee looks effortlessly chic in tailored pieces paired with classic sneakers, adding a street style twist to her ensemble.

Jenni wears Vans Old Skool – £54.99

Currently working on launching a women's brand herself, Brooklyn native Jenni is all set to take the fashion world by storm!

Check out our exclusive interview and photoshoot with Jenni below for outfit inspiration and where to buy tips.

How would you describe your personal style?

I would describe my style as feminine and sporty, classic with a twist, whether it's a pop of colour, print, texture, or shape. I pay attention to fit and feel because being comfortable is really important to me. That's probably why I'm drawn to sneakers. Sneakers can make any outfit feel more approachable, or they can be the highlight of your outfit. There's an understated confidence that exudes from a woman who styles her outfit with a great sneaker.

Jenni wears Nike Air Max 97 GS QS 'Silver Bullet' - £159.99

What are your sneaker style essentials?

My sneaker staples are classic styles like Vans Old-Skool, Nike Air Force 1, Nike Cortez, Adidas Superstars, Reebok Classics - in black and white. I also like mixing it up with bold colours and styles; my current favourites are a pair of neon Nike TN Air Max Plus SE sneakers.

Jenni wears Nike TN Air Max Plus SE - £135

Which fashion trends are you loving at the moment?

I'm enjoying the '90s revival that's been happening in fashion; I relate to it because I grew up during the '90s, and I love seeing what was once nostalgic become new and relevant again. Regardless of any trend, I believe in wearing clothes (and shoes) that fit you well and make you feel good.

Jenni wears Nike Air Force 1 '07 - £75.00

Do you have any favourite designers?

My favourites are Isabel Marant, Phoebe Philo, Clare Waight Keller, Phillip Lim, and my latest favourite is Simon Porte Jacquemus.

Jenni wears Reebok Classic Leather - £69.95

Have you got anything exciting planned for 2018?

I'm currently working on launching a women's brand, which is exciting and nerve-wracking, but mostly exciting! I'm still very much in the creation phase right now, and can't wait to share more details. Most recently, I was the Brand Director at Harry's, a men's grooming brand. Prior to that I worked with numerous beauty, wellness, and fashion brands as a consultant and at an agency.

If you'd like to hear more from Jenni, make sure to take a peek at her Instagram feed @definitleejenni.

Images courtesy of Hye Mi Shon.

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