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To close out London Fashion Week, Moncler's collaborative division Genius truly pulled out all of the stops. On Monday, the brand took over London's Kensington Olympia venue to showcase its vision at "The Art of Genius" event. The event itself combined art, fashion and music to flaunt the brand's creative vision, all with a star-studded list of names in attendance.
To go along with performances from Alicia Keys and Little Simz, "The Art of Genius" played host to the likes of Justin Bieber, Naomi Campbell and Rick Owens, who were also all in attendance. Aside from the spectacle, the idea behind the event was to draw attention to some of Moncler Genius' upcoming FW23 collaborations. Collections with adidas Originals, Pharrell Williams, fragment design, Palm Angels, Salehe Bembury, Alicia Keys and Roc Nation by Jay-Z were all previewed, each with a title describing its design purpose.
One of the stars of the show was Moncler Genius' upcoming collection with adidas Originals, a link-up that echoed the idea of outdoor exploration. The range sees Moncler's trademark down silhouettes arrive with a distinctive adidas twist, offering Trefoil and 3-Stripe signatures atop an array of bold hues and prints. Other offerings, such as Pharrell Williams’ “The Art of Terrain,” offered yet more clothing inspired by the outdoors and nature, with padded vests doubling as backpacks and more. Each collaboration is set to launch later this year, so be sure to keep your eyes peeled for all the latest. In other fashion news, Stüssy x Levi's tease an upcoming collaboration.
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