New Balance Celebrates Grey Day with Three Eco-Friendly Releases

To celebrate this year’s “Grey Day” (New Balance’s annual celebration), the American footwear label is releasing three sustainable takes on classic silhouettes. Comprising of the 327, the 57/40 and the XC-72, the pack offers up muted colourways and timeless designs, launching alongside the slogan “worn by anyone”. All three pairs feature a bright green insole which indicates they’re part of New Balance’s brand-new Green Leaf Standard programme, that focuses on bringing sustainable solutions into the footwear industry.

New Balance product manager Paul Kaseumsouk stated in an interview “The goal was to represent the full spectrum of warm and cool greys while incorporating some more sustainable materials.” If you’re keen on any of the three pairs then the good news is that they’re set to hit stores in the 21st May, so keep it locked in right here for all the latest launch details and while you’re with us take a look at the freshly-unveiled DTLR x New Balance 990v3 “Miami Drive”!