Nike has just launched the world’s first sneaker subscription service exclusively for children. Before you bash the Beaverton-based brand for introducing your littles ones to the wonderful world of capitalism, this is actually catered more for parents who have to keep buying shoes for their kids’ fast-growing feet.
Dubbed Nike Adventure Club, parents will be able to choose from their massive catalogue of sneaker styles, including silhouettes from both Nike and Converse. Available in a wide array of sizes, members can order a pair every month, every two months, or four pairs a year. Once your tot has outgrown a pair, you can send them back for free where it will be donated or recycled through Nike Grind.
“We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids.” explains Dave Cobban, GM of Nike Adventure Club. “It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf.”
If you want to sign up for this innovative subscription service, Nike Adventure Club is only available in the US, but a wider roll out is expected in the very near future! Let us know what your thoughts are, and be sure to keep it locked at The Sole Supplier for the latest and greatest sneaker news!