Nike Launches "What the Football" Campaign Ahead of the FIFA Women's World Cup

Nike has been making serious waves in the world of women’s football over the past couple of years, but its latest campaign has taken things to the next level. Ahead of the Women’s World Cup kick-off on the 20th of July, the Swoosh has revealed its “What the Football” campaign - a film that celebrates some of the best female footballers from around the world, and the impact they have when it comes to inspiring others through the sport.

Starring a starting 11 that includes the likes of Ada Hegerberg, Chloe Kelly and Megan Rapinoe, the fast-paced film perfectly encapsulates the growing momentum of the women’s game. Alongside the main video, each athlete has also been given her own individual episode, providing a deeper look into the players as inspirational figures, and unstoppable forces.

Check out the video below, as well as the individual episodes on the Nike Football YouTube Channel. And, when you’re done, get World Cup ready with this year’s FIFA Women’s World Cup Jerseys.