Nike's New Campaign Sets the Pulse For Air Max Day

The Swoosh’s Air Max Day celebrations are upon us, and sneakerheads all over the globe will know to expect a plethora of both new and old releases in the lead-up to the event. While we anxiously await the launch of the “Big Bubble”, its fair to say that Nike hasn’t taken its finger off the pulse when it comes to its brand-new drops - a fact made clear with the reveal of its latest creation.

Packed with the same Air Max tech we’ve come to know and love, the Air Max Pulse is a brand-new form that’s set to take over the sneaker scene, and it launches alongside a campaign that showcases some fresh new talent. Tapping emerging artists Nia Archives and Jeshi for the shoot, the campaign tells the story of the frenetic energy of London’s music scene - a huge inspiration point for the Air Max Pulse’s design.

Taking the cushioned feel of the 270’s Air Bag unit, the Air Max Pulse takes both comfort and design to new levels. This means more bounce and more reactivity, which combined with Boasting breathable mesh uppers and a tough rubber mudguard, makes it a shoe that will deliver everything you need it to through the day into the night.

Take a peek at the shoe and the accompanying campaign right here, and look for the pair to drop on Air Max Day itself: March 26th.