Oasis and adidas Drop a Collection That's Pure Britpop Gold

After three decades of defining British style, adidas and Oasis have finally cemented the long standing relationship with the "Original Forever" campaign. And let me tell you, for anyone who lived through the '90s, or simply appreciates its enduring influence, this announcement feels like a homecoming.

You can check out the full clothing collection on adidas by clicking here!

We all know the story: football terraces, Britpop, and the unmistakable silhouette of an adidas tracksuit. Oasis didn't just wear adidas; they made it part of their identity, weaving it into the very fabric of a generation's look. Now, with the Oasis Live '25 global tour on the horizon, this official partnership arrives with a full collection of '90s inspired adidas Originals x Oasis Live '25 apparel, ready to transport us back to those heady days.

The "Original Forever" campaign film itself is a journey through Oasis's historic eras, set to the defiant strains of "Live Forever." We watch euphoric crowdsurfers move through iconic moments, from Knebworth to Rio, with adidas always present. It builds to an electrifying moment: Noel and Liam Gallagher, together, poised to step onto the stage in 2025. It's a powerful reminder of how deeply intertwined these two entities have become in the landscape of music and fashion.

The accompanying adidas Originals x Oasis Live '25 apparel collection is a thoughtful reimagining of those quintessentially British '90s styles. This 26 piece range celebrates the accessible look that truly shaped generations. You will find Noel's favoured Firebird tracksuits, raglan sleeve jerseys reminiscent of Liam's iconic charity football match appearance, bucket hats, and the coach jacket Liam wears in the advertisement. Each piece pays homage to the styles Oasis immortalised and continue to champion.

Chris Walsh, VP Brand at adidas, puts it perfectly: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style. This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.”

You can grab your piece of this cultural revival right now. The collection is available in adidas retail stores, on adidas.co.uk, oasisinet.com, and will also be in fan stores at all Oasis Live '25 tour dates. For any fashion enthusiast with a soft spot for British music history, this collection is not merely clothing; it is a tangible piece of our collective memory.

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