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Fans of Montreal-based design studio JJJJound have been eagerly awaiting the label’s latest collaborative effort with New Balance, and now we’ve finally got official imagery of the upcoming JJJJound x New Balance 990v3 “Brown”. Using the legendary silhouette as a blank canvas and showcasing the signature minimalist stylists associated with the label, this is definitely set to be a popular pair.
The sneakers are crafted from premium suede and nubuck across the uppers and dressed in a mostly browns colourway, with hits of black adding depth to the design and helping the hues pop that bit more. New Balance’s signature N logo is placed on the lateral and medial sides while JJJJound’s signature logo resides on the heels and insoles.
Mesh panels and blacked-out tongue branding further accentuate the look while a classic lacing system keeps these securely on feet. This is all placed atop of an ENCAP midsole system for optimum comfort. Coming complete with special packaging, there’s premium vibes all round here.
If you’re already eyeing up this hot drop then the good news is that it’s set to drop via JJJJound’s website on the 12th May with a wider drop at New Balance to follow on the 18th May. Keep it locked right here for all the latest and while you’re with us take a look at these two brand-new New Balance 550 colourways!
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