Our Data Confirms: The UGG Lo Lowmel Is Set to Be the 'It' Sneaker of Spring/Summer 2025

Something unexpected happened at UGG last year. While the brand is synonymous with its winter perfect classics like the Ultra Mini, Tasman, and Tazz, it wasn't just these icons that were stealing the spotlight in 2024. UGG experienced a record breaking 26% increase in sales on The Sole Supplier’s platform alone, and one breakout star of this blockbuster year was the Lowmel sneaker.

Launched in 2023, this chunky, Y2K inspired trainer captured lightning in a bottle. Its mix of nostalgia, and streetwear edge found an immediate audience, with over 3000 TikTok posts driving the hype. Alongside its viral appeal, the Lowmel saw a 230% year over year sales increase and generated over 600,000 impressions in the UK in 2024.

According to Google Trends data, search demand for the sneaker skyrocketed from a modest 14% in 2023 to 62.5% between September and December 2024, further proof of its unquestionable rise to fame.

Now, UGG is ready to rewrite the rules on spring/summer footwear with the latest addition to the Lowmel family: the Lo Lowmel. Designed for warm weather wear without losing the charm of the original, this reimagined sneaker is destined to dominate in 2025.

UGG is stepping into new territory with the Lo Lowmel, a stylish sneaker boot hybrid crafted for warmer days. Offering the same effortless styling that defines the UGG brand, the Lo Lowmel blends retro inspired design with features tailored for sunny adventures.

The Lo Lowmel combines the look of a slipper with the practicality of a sneaker, making it the ultimate ‘go anywhere’ footwear for spring and summer. Unlike the fleece lined original Lowmel, the Lo version is built with a breathable mesh lining and a lighter overall structure. Perfect for heatwaves without sacrificing the signature UGG feel.

Featuring a chunky profile, oversized detailing, and premium suede uppers, this design nods to the nostalgic Y2K aesthetic while staying rooted in contemporary streetwear trends. And it’s not just about style; UGG incorporates sustainable materials like 100% recycled laces and sugarcane EVA outsoles, making this sneaker a choice that feels good for you and the planet.

If 2024 was one of the best years yet for UGG, 2025 is poised for even more milestones. On our platform, not only did the brand’s overall brand demand jump by 10% last year, but more than 10,000 Sole Supplier users set notifications for UGG products in Q4 alone.

The introduction of the Lo Lowmel ensures UGG remains relevant with the modern sneakerheads. After all, brands that thrive in trend driven markets know how to evolve; and UGG has adapted the winter hero product for a new, warmer audience.

By leaning into the Y2K design elements like bold soles and chunky silhouettes, UGG hits the sweet spot between timeless style and TikTok worthy trends.

The UGG Lo Lowmel is destined to become the 'It' sneaker of the spring/summer 2025. A perfect balance of nostalgia, and sustainability, it’s a seasonal must have. If you’ve already been counting down to bring back summertime favourites like crop tops and baggy overalls, this sneaker deserves a front row seat in your rotation.

Available now on the UGG website and select retailers, the Lo Lowmel starts at just £124.99 and available in Black, Jasmine, Mustard Seed and Smoke Plume colourways. Sneakerheads and style enthusiasts are already snapping these up. Sizes are flying, and trust us, you don’t want to miss out.