The collection itself features a range of jumpers, shirts and T-Shirts all with a range of Jimi Hendrix inspired designs such as lyric designs, full-face prints and psychedelic inspired illustrations.
Stand out pieces from the collection include a hoodie with an allover print featuring the musicians faces partially obscured by a shadow. Alongside this, a black camp collar shirt containing the names of albums such as "Band of Gypsys" and "Electric Ladyland" in contrasting a print stands out amongst other items.
When speaking of the collaboration Janie Hendrix said "Patta is a brand that is very much in touch with the current fashion climate and culture. The clothing and fashion-wear they've designed reflects the time and the trends. I have a real appreciation for trend-setters who lead the way, like Jimi did, so working with Patta on this collection feels inspired. It's extremely exciting."
The full collection is set to drop on July 30th at 12:00 pm GMT both in-store and online. In other news, Wood Wood Fall/Winter 2021 embraces the art of sophistication .