After spending 2025 turning the adidas VIRGINIA line from a curiosity into a wardrobe staple, Pharrell Williams is coming back with a summer ready colourway.

The adidas Jellyfish; the shoe that snatched Sneaker of the Year trophies last year; is back. This time, the palette shifts from "sporty neon electric orange" to "Mediterranean holiday."

Last year, the Jellyfish dominated every feed from London to Tokyo. While the duo’s 'Royal' drop in February kept things strictly athletic, this new 'Crystal Sand' iteration leans into the luxury aesthetic Pharrell champions at his day job in Paris.

Most previous releases stuck to the "bright colours on white" script. This pair flips the bird to that formula. Here’s what we’re getting:

£250 is a tall ask for any sneaker. But in a market saturated with "safe" retros, the Jellyfish remains one of the few shoes that feels like it actually belongs in 2026.

The weight is substantial, the profile is polarising, and that’s exactly why it works. These sneakers are expected to release later this year, around September. For your best chance at snagging these for retail, all you have to do is hit that 'Notify me' button.