PUMA and HYROX Unveil Their First Co Branded Footwear Collection

PUMA has expanded its partnership with HYROX, the global fitness race, to kick off 2025 with an exciting new collection. Following their collaboration announcement in June 2024, which named PUMA as HYROX’s official apparel and footwear partner, the brands are now introducing HYROX branded footwear for the very first time.

Launched today via PUMA.com, the collection features co branded versions of three high performance NITRO running models: Deviate Nitro 3, Deviate Nitro Elite 3, and Velocity Nitro 3, available in both men’s and women’s sizes. All styles are equipped with PUMA’s signature Pumagrip outsoles, designed to deliver exceptional traction for athletes.

In terms of technology, the Velocity Nitro 3 stands out with PUMA’s Nitrofoam midsole, offering lightweight, responsive cushioning for a smooth, versatile ride. The shoe features breathable mesh uppers reinforced with PWR Tape, giving extra support and structure where it’s needed most. Additionally, rolled collars lined with foam enhance comfort and ensure a snug fit.

The Deviate Nitro 3 takes performance a step further, integrating more Nitrofoam underfoot and a carbon fiber PWR Plate for explosive propulsion. Lightweight engineered mesh uppers with strategically placed PWR Tape reinforce high stress areas, while padded collars enhance comfort and fit. The men’s colourway comes in Green Glare and black, while the women’s version combines Cool Weather hues with Green Glare accents.

The Deviate Nitro Elite 3 is PUMA’s lightest race day shoe to date. Equipped with energy returning Nitrofoam Elite midsoles, stiffer carbon fibre PWR Plates, and breathable mono mesh uppers, it’s engineered for unparalleled speed and performance. The shoe will be available in both men’s and women’s sizes, predominantly featuring PUMA’s Green Glare colour scheme.

“PUMA has been a foundational partner for HYROX, and I’m thrilled to see our collaboration evolve further,” said HYROX co founder Moritz Fürste. “We share a vision and passion for fitness racing, and this partnership is driving the sport’s evolution with custom designed apparel and footwear that enhance both training and competition.”

The HYROX x PUMA collection also includes a range of performance and lifestyle apparel crafted with PUMA’s innovative Cloudspun and Thermoadapt technologies.