PUMA and Rosé Partner for a Personal and Poetic Debut

The collaboration between global superstar Rosé and athletic giant PUMA has been brewing since she was announced as an ambassador in 2024. Now, her first full collection, PUMA x Rosé, is here, and it's a deeply personal offering. The line shows us the world through her eyes, weaving in references to her life and creative vision. The result is a selection of pieces that reflect her unique personal style and aesthetic.

The collection merges oversized essentials with feminine details and tailored elements that draw from PUMA’s history. You’ll also find a "ROSIE" graphic wordmark and two updated versions of the Speedcat trainers. A campaign with a dreamlike quality brings the collection to life. The images, shot against a green, pastoral background, have a nostalgic and honest mood that reflects the quiet rebellion, honest expression, and everyday confidence of Rosé's creative spirit.

Rosé herself says the collection is especially important to her because it's a true reflection of her identity. "This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self." She goes on to say that she wanted the campaign to feel just as authentic. "We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that." She concludes by saying, "We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real.”

Rosé previously showcased the Speedcat silhouette during a roadtrip adventure, and now she is putting her own spin on the racing inspired trainer. The Speedcat Ballet features pointe inspired laces, and the Speedcat OG Premium has statement laces that wrap around the upper.

The apparel line channels Rosé’s creative vision into sporty streetwear. Classic PUMA tracksuits are reimagined in the Oversized Track Jacket and Relaxed Track Pants, giving a modern feel to archival pieces. Other sporty inspired items include the Half-Zip Jacket and Full-Zip Hoodie. There's also a Mesh Top with a "ROSIE" graphic on the back. The collection is rounded out with the playful X-Small Duffle and Micro Grip, which serve as small but striking accents.

The PUMA x Rosé collection is available starting 28th August, 2025, on PUMA's website, in flagship stores, and at select retailers. What do you think of this collaboration? Want to grab these for retail? Smash that bell icon and we’ll notify you as soon as these drop.