PUMA and Swarovski Go Full Throttle On The Speedcat

PUMA has teamed up with Swarovski to celebrate the crystal house’s 130th anniversary, transforming the Motorsport icon into something truly eye-catching. Originally launched in 1999, the Speedcat is now reimagined for a new audience, blending sport, fashion, and craftsmanship in one beautiful shoe.

To mark Swarovski’s 130th anniversary, the Austrian atelier has flooded the classic 1999 Speedcat with 5,316 shimmering black crystals. It’s a dazzling upgrade for a silhouette that’s already proved it can dip its toe into multiple worlds. From the Balenciaga-runway reworks to Y2K-inspired celeb co-signs like the ROSÉ edition, the Speedcat has got undoubtable range. This latest version? Most certainly one for The Sole Women’s!

Beyond the bling, the Speedcat stays grounded in its motorsport roots. The sleek shape, black upper and sole keep things stealthy, while the crystal-adorned Formstrip shimmers like headlights in Monaco. It’s a premium look, but not without purpose. Formula 1 has always been a playground for the elite, fast cars, private jets, champagne sprays, but PUMA is democratising that luxury lane. With projects like this, they're bringing the energy of the paddock to the pavement.

Retailing at $680 (approximately £500) and launching in select unisex sizing (EU35.5, 37, 38, 39, 40, and 42), the shoe lands with all the premium touches you’d expect. A white open-top box stamped with a gold Swarovski spell-out and PUMA’s leaping cat adds to the jewellery-inspired packaging experience.

It’s clear that this collaboration is about craftsmanship, story and legacy. As far back as 2018 edition of the PUMA Suede 2023, PUMA and Swarovski have built a reputation for turning everyday staples into collectible icons.

Dropping October 24th via swarovski.com and select Swarovski stores, this crystal-covered Speedcat would be the highlight of anyone’s rotation. Whether you’re trackside, kerbside or just want your creps to catch the light on a night out, find out where to buy the Swarovski x PUMA Speedcat by downloading The Sole Supplier app!