PUMA Returns To The '90s For The Chunky Cell Viper

After reviving the legendary Palace Guard OG a few days ago, PUMA has now unveiled the brand new Cell Viper - a fresh take on the heritage running silhouette with a radical new look. Delving straight into their archives, this retro runner fits seamlessly into today's chunky sneaker trend.

With a completely new upper inspired by heritage Cell sneakers, the design language taps into the OG community of sneakerheads with a vintage colour palette and the signature Formstrip. Sitting atop a foam midsole, hexagonal cells offer the optimal shape for stable and maximum cushioning, allowing runners to move faster and stronger with a more confident stride that aided their performance.

Hitting shelves on February 1st, be sure to keep it locked at The Sole Supplier for more news as it develops! In related news, Sankuanz x PUMA recently unleashed a sneaker collab for Spring/Summer 2019!

If you're thinking of copping some brand new PUMA heat, be sure to check out the latest here!