Saucony is handing over the reins to one of its most popular running shoes, inviting Paris-based designer Stan Birch to put his own spin on the ProGrid Guide 7. Be sure to scroll to the bottom of the article for word on the collaboration from Birch himself.
£140.00
Having earned major props across the streetwear world with his mix-and-match approach to sneaker customisation under the moniker of Flou Customs, Birch's link-up with Saucony actually marks his first official footwear collaboration... fitting then, that it comes via one of the global brands of the moment.
First unveiled at Saucony’s Paris Fashion Week showroom in June, the shoe invites wearers to chop, change and customise via interchangeable Velcro logo patches and alternate lace options.
Birch’s ‘Stand Out’ mantra is truly stamped throughout (it’s literally typed out along the outer heel for good measure), and the layered build of the retro ProGrid lends itself perfectly to his signature 'split' style and approach to wearable art.
The Neapolitan-esque palette brings in a cacophony of green, pink and cream pastel hues across a mesh-dominated upper, punctuated by lashings of leather and suede overlays.
"It took almost 2 years. From discussions, to designs, prototypes, production, campaign-shootings etc… so it’s a long process, almost a journey, but what an incredible one.
I designed 2 colourways, and when we decided on the one, we only had 1 additional sample, so the first product was almost the final one!"
So, the funny thing is everyone thinks the interchangeable logo was to allow the public to customize their shoe, but it was really because I couldn’t settle on one color for the Saucony River logo. So we decided to make all 3.
Funnily enough, its now people’s favourite feature of my shoe, and it’s what’s going to make every wearer STAND OUT.
The Saucony x Stan Birch ProGrid Guide 7 will launch at retailers on September 19th and on the Saucony website September 21st. Get those notifications on and make sure you don't miss out.
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