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Earlier this year, adidas CONFIRMED made a triumphant return. Whether you're a hardcore sneakerhead or you're just starting to get into them, this is an app that you need to download. Even though it's only been back for a couple of months, it has already completely transformed how we see trainers. A fully fledged experience jam packed with guides and curated articles, it's also the only way that you can secure some of December's hottest drops - and we're here to tell you how!
While getting your hands on some of the industry's most hyped kicks can be pretty tough, CONFIRMED makes it easier than ever. When the Three Stripes re-designed the app from the ground up, their goal was to provide members with the fairest and most secure way for to shop for the latest drops. Whether it's the latest collection from Yohji Yamamoto or upcoming pairs by Pharrell Williams, CONFIRMED has been designed by sneakerheads, for sneakerheads.
So that you understand how it works, we've written this neat article that breaks down CONFIRMED's release mechanics just so you know what goes on behind every drop. This is going to be essential because December is going to be stuffed with tonnes of hyped products!
Release mechanics are basically systems that adidas use to manage demand for exclusive products. Whether it's Kerwin Frost or Pharrell Williams, this platform aims to provide fairness for everyone. CONFIRMED uses three types of release mechanics: Draw, Queue, and Invite.
Draw is a public raffle that allows the German giant to manage demand for certain sneakers. To put this into layman's terms, any member can sign up for the drop, and they'll draw from that group to determine who wins. This is done through a completely random selection, however, you can increase your chances by having a valid address and payment information as well as your membership status.
After that is Queue. As its name states this mechanic works like any other in-person queue so you have to wait in a line. This lets adidas manage that active demand in a measured way, ensuring qualification at every step. Just like Draw, there is a qualification stage where entrants get narrowed down based on information that they've provided. Timing is also key when it comes to these types of release, so make sure you get in line as soon as you can!
Finally, we have Invite. Basically, this mechanic is a private sale sent out to a select few members of CONFIRMED. These won't be visible to the general public, and there's a high chance that they may include early access, restocks, and limited runs of a specific silhouette. In fact, there have been many instances in the past where sneakerheads also copped unreleased products too. Invites are sent out to specific users and are only valid for a short period of time, so make sure you get those notifications turned on right now!
To ensure you increase your chances of securing the sneaker of your dreams, there are a few things that you can do. Before you do any of these steps, make sure you sign up for a free Creators Club account and become a member. As mentioned before, ensure that all your address and payment information is valid prior to launch and check out the Coming Soon section so you can set reminders for pairs that you want.
And that is that! If you want to secure some of December's hottest drops then make sure you download adidas CONFIRMED right now! An essential app if you love your trainers, there's so much more planned for the future so make sure you get it on your smartphone ASAP! Have you copped anything from CONFIRMED lately? Let us know, and be sure to keep it locked at The Sole Supplier for the latest and greatest sneaker news!
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