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From being subjected to the old ‘shrink it and pink it mentality,’ to the lack of representation in companies and boardrooms, it's no secret that when it comes to catering for women, the sneaker industry needs to do better. However, thanks to many of the pioneering ladies within the sneaker and streetwear scene things are on the up, and we’ve never felt more positive than we do right now, with the world’s first interactive sneaker book about women, by women, set to launch early next month.
Documenting the trials and tribulations of some of the industry's most exciting female talent, "She Kicks" is a coffee table book that champions women in sneakers. Written by former Hypebae editor Nav Gill, and content creator and consultant Sanne Poeze (aka GirlonKicks) "She Kicks" provides readers with first-hand accounts of experiences within the industry, with input from over 50 women.
“Having worked in and been passionate about this industry for so long, it was crazy to me that no book about women in sneakers ever existed before this. There are loads of great books that chronicle sneaker culture through a male lens, but nothing by or for women that speaks to their creative and artistic sensibilities,” says Nav.
And it gets even better. Working with Studio 96 Publishing has allowed Gill and Poeze to redefine the coffee table book, as it's been enhanced with interactive experiences throughout. As readers flick through the book they’ll be encouraged to scan images to discover drops and products, access exclusive content and join communities, making this book a serious must-have for sneakerheads.
“We had a concept to bring together the rapidly-growing community of female sneaker loves together through a book,” adds Sanne. “'She Kicks' does exactly that. Even better, it incorporates technology developed by a female-founded and run publisher.”
The perfect Christmas present for any sneaker-loving gal, "She Kicks" is available to pre-order now, and will be available to buy from the 1st of December. For previews and updates, be sure to follow shekicks.book on Instagram!
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