Step Inside The adidas x JD Sports 'Campus Stores' Pop-Up Taking Over SoHo

Nestled in the heart of London on Eastcastle Street, you’ll find the latest adidas Originals and JD Sports collaboration. In a celebration of the iconic Campus 00s silhouette, the two brands have paired up to launch a corner shop-inspired pop-up retail experience to pay homage to the influence the silhouette has had on skateboarding, basketball and music culture.

The 'Campus Stores' pop-up is more than just a place to cop fresh kicks – it's a total immersion into the world of Campus 00s style. Visitors can snag a pair of these legendary sneakers, try their luck in the Campus Lotto for a chance to win adidas Originals gear, and even customise their new purchases with an all-you-can-take pick-and-mix lace station.

Beyond the products on hand, there’s also a range of collectible novelty items you can get your hands on. We're talking 'Campus Crunch' cereal boxes, adidas Originals chocolate bars, and other off licence essentials, all sporting that iconic trefoil branding. It's a clever nod to British corner shop culture that'll have you reaching for your phone to snap pics. This pop-up isn't just about copping new kicks – it's a full-on experience that pays homage to a timeless icon.

Lucky sneakerheads who scored spots through the adidas CONFIRMED app are in for an extra special treat, with the chance to take home these exclusive corner shop items and much more.

For those who don't know, the Campus sneaker's journey is legendary. From its origins on the basketball courts in the 70s to becoming a hip-hop and skateboarding staple in the '80s and 90s, this silhouette has always bridged the gap between performance and street style and between subcultures. Today, the silhouette is still as popular as ever thanks to an incredible range of releases and colourways to suit every style.

Even if you didn’t get a lucky ticket to the ‘Campus Store’ experience, you can still shop a wide range of adidas Campus 00s releases here at The Sole Supplier.