It's official: Supreme is finally opening its first ever Italian store in Milan. While this may come as a surprise to some, rumours of this actually began all the way back in 2019.
Set to be James Jebbia's thirteenth brick and mortar outpost, the news was confirmed by NSS Magazine via their official Instagram page. Opening up at Corso Garibaldi 20, the teaser is as understated as ever. The legendary Futura bogo takes its place on the top left, while the address and opening date arrives at the bottom in all caps.
This is massive news considering three years ago the NYC imprint were taking legal action against knockoff brand Supreme Italia who were infamous for stealing Supreme's logo and designs. Supreme Italia even set up their own stores, and after a year of court battles, Supreme successfully shut them down.
It goes without saying that Supreme Milan will debut a brand new box logo T-shirt. This tradition was first introduced all the way back in 1998 with Supreme's Tokyo branch. Since then, each store has had their own exclusive tee, so we're pretty hyped to see what it's going to look like!
Supreme Milan is officially opening up on May 6th. Let us know what you think of this, and while you're here, you might as well take an on-foot look at the Supreme x Nike Air Max 96 "Black"!