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It’s a Christmas miracle! Although in the past there have been some disagreements on when the very first adidas Originals’ Superstar silhouette was released, the brand has officially dubbed 2020 as the iconic shoe’s 50th birthday. But the question on everyone’s lips is how exactly will they celebrate?
Well, as part of their announcement, the Three Stripes released some clues of what to expect over the next 50 years of the Superstar legacy. Fans can expect exciting new iterations of their favourite sneaker, which are likely to include premium materials, new details and high-voltage decorations, not to mention exciting new collaborations. Campaigns are rumoured to include Run DMC and you can expect your favourite colourways to return to shelves in a full size run very soon.
With the revamp of the silhouette, the adidas Superstar could reclaim its place as one of the bestselling styles in the world. A simple design with signature branding, this shoe is famous thanks to its durable shell toe – and we can expect plenty more versions of the shell toe to be released in the coming years. The last few years saw metal toes – in gold, silver and bronze – alongside its usual rubber composition, so what will be next for this statement detail?
There’s no news yet on when we can expect new styles of the adidas Originals Superstar to drop, fans can expect a brand-new campaign with more details in the new year. So, keep it locked into The Sole Supplier to be the first to know when more information becomes available!
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