The ASICS GEL-Lyte III "Kobe Beef" Nods To Japan's Signature Delicacy

Pink is officially one of the most covetable hues of the upcoming season and the ASICS GEL-Lyte III “Kobe Beef” comes in the peachiest pink colourway. Inspired by Japan’s world-famous Kobe beef, these lifestyle sneaks adopt the shade of the ultra-rare delicacy and bring it to the forefront of this silhouette.

Crafted from premium leather, the upper on this pair is finished with logo embroidery, breathable perforations, durable overlays and a quirky split tongue. Debossed Japanese characters replace the usual ASICS heel-counter branding and the midsole is filled with the brand’s signature GEL cushioning that supports your foot in all the right places and ensures you stay comfortable all day long. A key detail on this silhouette is the hand-drawn graphic that can be seen through the translucent outsole. Proof that these sneakers maintain their premium status from top to toe, the graphic nods to the animal diagrams that can be found in butcher shops.

Due to drop on the 1st March, the ASICS GEL-LYTE III “Kobe Beef” will set you back around £185 due to their premium, choice-cut nature. So set your alarms and make those reminders because you’ll want to start the new month in style with these.

Elsewhere in the sneaker universe, Nike is set to release the Nike Air Max 90 “Reverse Duck Camo” on Air Max Day!