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2019 is going to be a pretty big year for Pharrell Williams’ partnership with the Three Stripes. With a full fledged Human Made collaboration rumoured to be releasing sometime in Fall Winter 2019, adidas has just unveiled the Billionaire Boys Club x Pharrell x adidas NMD Hu ‘Digijack’ Pack, and it’s a must cop!


april placement

Arriving in blue and green colourways, we actually got a brief glimpse of the range back in January of this year. Featuring a sock-like Primeknit upper, a lumberjack-inspired ‘Digijack‘ check pattern is present for a look that’s made to turn heads. Conforming with Skateboard P’s usual aesthetic, the vamps are then embroidered with “HEART” and “MIND” text in white.

Down below, a full length Boost midsole is present for extra comfort and endless cushioning, and this is followed by a rugged Trail outsole. To round it all off, the signature Billionaire Boys Club “B” logo hits the heel of the left shoe, while the classic adidas Trefoil graces the right one.


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Now, if you’re planning to cop the Billionaire Boys Club x Pharrell x adidas NMD Hu ‘Digijack’ Pack you’ve got to listen up! Set to hit shelves on May 3rd, the blue version will be available at adidas and select stockists, while the green one is exclusive BBC locations worldwide. Let us know if you’ll be grabbing a pair for your collection, and while you’re here, be sure to take a look at the full adidas sneaker range!


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