Yeah, this JD exclusive Liverpool 110 is heavy. Projected onto the side of George’s Dock building was an enormous Liverpool Air Max 95 pill logo, along with the date “1.10”, two signs that let Scousers know that something big is cooking.
via JD Sports
It’s been a while since the city of Liverpool got its own pair of JD exclusive-110s, having been 18 years since the Air Max 95 0151’s dropped in 2008. Although, looking at the cloudy Air units on this particular pair, it’s a risk lacing up such a rare pair.
Sure, we had the Liverpool F.C 110s, which felt like a win for those Scousers who find themselves at Anfield every-other weekend, but of course the Toffees felt left out of the action. The Block P x Lorenz OG x Nike was arguably Liverpool's biggest ode, with people running through its city streets for their chance to win a pair.
Liverpool 110 from 2008 via @110s_liverpool
So now it feels good to see JD back in its 2000s city-edition era, with a Liverpool embroidered on the tongue, a Nike L.P.L on the spine and a Scouse on the mid-foot shank. Similar to the “Greedy” retro that just dropped, the pair is split between an orange and mint colour palette, creating something of a “Mandarin” and “Fresh Mint” hybrid.
The black tongue, and darker gradient on the side panels are also a welcome addition, given that people in Liverpool prefer the hard-wearing suede versions of the 110 library, something the guys at The Block P told us in an interview.
As the voice over in JD’s recent video campaign put it, “Everybody has a version. A first pair. A favourite pair. And now, we’ve got our own pair.”
The JD exclusive Liverpool x Nike 110 is set to drop on the 1.10 for £175, and all bets are on an activation at the Liverpool flagship store on Paradise Street. In the meantime, we’re expecting more exciting campaigns between now and the release date.
As for whether this will be a Liverpool-only drop, or if other flagship stores such as the Arndale in Manchester and the JD on Oxford Road will get them is to be determined.
For more updates on this JD Sports exclusive Liverpool x Air Max 95, keep it locked to The Sole Supplier!
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