Nike has once again showcased its ability to turn high performance sports gear into stylish lifestyle staples. The Pegasus Premium is the latest in line to blur the lines between athletic functionality and casual fashion. After all, many of today's most popular lifestyle sneakers began as serious athletic footwear. The Pegasus Premium looks ready to join that elite group.

First unveiled at Nike's On Air Innovation Summit in Paris last April, the Pegasus Premium made an immediate impression with its understated design. The upper keeps things simple and familiar; no flashy innovations or over the top features here. But the real star of the show lies beneath: the full length Zoom Air bag in the midsole.

Nike has only previously used full length visible Zoom Air on running shoes once before, with the Zoom All Out Flyknit. However, the Pegasus Premium takes it to the next level with an ergonomic design. The Pegasus Premium delivers an exceptional experience for medium distance runners, offering both comfort and performance. For commuters, it’s the kind of shoe you might never want to take off.

The first release of the Nike Pegasus Premium arrives on 30th January in a versatile grey and orange colourway and will be available in both men's and women's sizes. More colourways are set to follow throughout spring and summer, including an exclusive women's “Atmosphere” edition featuring a metallic silver Zoom Air unit.

Stay tuned to The Sole Supplier for the latest updates on this silhouette and much more.