The Palace x Stella Artois "Palace Artois" Collection Gets Officially Unveiled

Even though the Palace x Stella Artois "Palace Artois" Collection was totally unexpected, we honestly aren't too surprised by it. Known for their weird collaboration, the iconic British streetwear imprint has teamed up with the Belgian pilsner this season for a capsule that may have you seeing double.

Inspired by the UK's much-loved pub culture, the "Palace Artois" Collection perfectly combines both companies' identity into one seamless pack. Highlight include matching denim jacket and jeans sets, Oxford shirts, a co-branded towel, a tote, and of course, the glass that has got everyone talking. Switching up the beer brand's famous logo by removing the horn on top that's been there since the 1300s, Palace have placed a cherub holding a capital P in there instead.

"Stella Artois is our favourite beer of all time. It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically." explained Palace in a statement. "There’s nothing else quite like Stella and we are stoked to be working with them." said Stella Artois' Vice President of Marketing Lara Krug. "Stella Artois and Palace coming together is an unexpected match made in heaven… It pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade."

Set to drop in just two days on February 19th across the globe, the Palace x Stella Artois "Palace Artois" Collection should not be missed. Let us know which pieces you're feeling the most, and while you're here, you might as well check out the Stüssy x Nike Apparel Collection that's dropping alongside the Huarache tomorrow!