The Sole Supplier and ASOS Team Up to Make the adidas Samba Cow Print a Top Sneaker Release

We’ve talked about it time and again, and now it’s official: prints are going to be huge for Spring/Summer 2025. While last year embraced the cowgirl aesthetic, this year, cow print is set to dominate; not just the high street, but our feet too.

If you missed out on the adidas SL 72 or the Samba OG Leopard Print trainers, now’s your chance to redeem yourself. The highly anticipated cow print adidas Samba trainers are launching soon, and trust us, you’ll want to set an alarm for this drop. These statement sneakers are exclusively available in the UK through ASOS, who partnered with The Sole Supplier for a launch campaign nothing short of phenomenal. Here's how we made it happen:

Before the official reveal, we sparked curiosity with teaser posts, including speculative “What if…” mockups. This subtle buildup generated over 5,000 engagements on Instagram alone, igniting early conversations while staying within embargo guidelines. The hype started before the announcement even landed.

We partnered with ASOS to orchestrate an exclusive first leak of the trainers. This move brought in a staggering 30.8K early engagements, ensuring all discussions were centered on our platforms before competitors could jump in. The momentum was ours from the start.

We made sure the trainers were everywhere; from Instagram Reels and feed posts to stories and beyond. The result? A viral buzz that kept growing. One reel hit over 1.1 million plays, with 25K likes and 4.5K comments in just 48 hours. We kept the campaign omnipresent, ensuring it stayed top of mind for sneakerheads.

The Sole Supplier website made it effortless for fans to act. With our 'Notify Me' feature, users could sign up for release alerts, ensuring they didn’t miss out. This automation drove over 2,200 signups in just 48 hours, with an impressive 73% click through rate. This full funnel approach turned anticipation into action, cementing the adidas Samba Cow Print as one of the year’s biggest women’s sneaker releases.

Our innovative strategy and well timed execution delivered incredible results:

This success was driven by a winning mix of originality, strategic timing, and pre launch teasing. Huge thanks to our incredible team: Ana Sencenko, Emily Purnell, and John-Francis Cabanus, for delivering this groundbreaking campaign. The adidas Samba Cow launch is proof that when creativity and strategy come together, the results speak for themselves.